SAN FRANCISCO--(BUSINESS WIRE)-- Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations® Platform, today announced Samsara for Equipment and the Samsara 360 Camera for equipment (patent-pending), the industry's first single-mount, dual-fisheye lens, 360-degree AI camera built for operated equipment. Together, they bring the AI safety and operational visibility organizations already use for their road fleets to the equipment working in some of the most demanding environments in physical operations.
Frontline workers on construction sites, in warehouses, and on airport ramps run excavators, forklifts, and pushbacks with open cabs — often within feet of coworkers, racks, and aircraft. OSHA estimates that forklifts alone account for roughly 85 fatalities and 34,900 serious injuries in U.S. workplaces each year. Until now, none of that equipment had a camera system built for the job. Without footage from the ground, incident investigations stalled, liability was disputed, and the same unsafe behaviors were repeated.
“The frontline workers operating forklifts, excavators, and ground equipment do some of the riskiest work in physical operations,” said David Gal, VP of Product & Engineering at Samsara. “These machines have open cabs, no windshield, no roof, and hazards on every side. We built a camera tough enough to work in those conditions and see all the way around the operator, so customers can protect frontline workers on the warehouse floor, the job site, and the ramp the same way they do on the road.”
Traditionally, 360-degree systems for equipment need four cameras, four mounts, and a separate recorder. The Samsara 360 Camera captures a full 360-degree view from a single mount point, and managers can pan and zoom through any recorded event to watch it from every angle. It installs like a Samsara dash cam and is built to withstand harsh weather and rough operating conditions.
Samsara AI, built on nearly a decade of Samsara AI Dash Cams, turns that footage into a safety program. With the 360 Camera, teams can:
See every angle of risk: AI detections flag mobile phone use, camera obstruction, seat and lap belt use, and harsh impacts, trained on how equipment is actually operated.
Understand where risks are happening: Managers see which operators, sites, and equipment types show repeat risky behavior. When something does happen, every impact automatically pulls video into the Samsara Safety Inbox, so investigations close on evidence instead of competing accounts.
Act before it happens again: Managers coach operators on their own footage, enforce zero-tolerance mobile phone policies, and speed up OSHA investigations without adding headcount. Timestamped footage supports insurance claims and helps establish or clear liability quickly.
Samsara for Equipment combines the 360 Camera with equipment monitoring and agents on the same platform organizations use for their road fleets. Teams can see how long each forklift or excavator sits idling, schedule preventive maintenance on actual engine hours instead of the calendar, and see how many forklifts actually run at peak before buying more. Samsara agents work with this equipment out of the box, so a fault code can open a work order automatically. And instead of a separate OEM portal for every equipment brand, every vehicle, piece of equipment, and operator lives on one platform.
For Alaska Airlines, which uses the 360 Camera across its ground support equipment, that visibility addresses one of the highest-stakes risks on the ramp: damage to aircraft.
"Safety on the ramp has always been our top priority, and Samsara has been a true partner in helping us raise the bar," said Mehdi Jnah, Director of Ground Support Equipment, Alaska Airlines. "Their AI dash cams gave us something we never had before — real-time alerts and video footage to protect our crews. With the 360 Camera, we extend safety to every type of ground service equipment on the ramp. Baggage tractors, tugs, pushbacks — each with its own unique demands and operating procedures. Now, not only can we see it all, we have real-time access to the evidence we need to move from incident report to root cause in minutes. We believe this kind of innovation has the potential to transform ramp safety across the entire industry."
Both Samsara for Equipment and the Samsara 360 Camera are available today.
Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which is an open platform that connects the people, devices, and systems of some of the world's most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world's leading organizations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
Samsara is a registered trademark of Samsara Inc. All other brand names, product names, or trademarks belong to their respective holders.
