TORONTO--(BUSINESS WIRE)-- Postmedia Network Inc. (“Postmedia” or the “Company”) has launched its next-generation digital experience for National Post and Financial Post, marking a major milestone in the Company’s digital transformation and the continued evolution of two of Canada’s most influential news brands.
Built on a cutting-edge, scalable platform designed to put our journalism first, the new experience positions National Post, Financial Post and Postmedia’s other news brands for continued growth. It helps readers more easily discover and engage with our journalism, creates high-value opportunities for advertisers, and provides the flexibility to adapt as audience habits, technology and the media landscape continue to evolve.
“Our early results show that readers are responding to the new experience, and bringing it to the National Post and Financial Post is an important step forward for Postmedia,” said Andrew MacLeod, President and Chief Executive Officer of Postmedia. “We’re investing in technology that puts our journalism first, strengthens how readers connect with our brands and gives us the flexibility to continuously improve. That’s how we’re building a stronger digital future for Postmedia.”
Designed to deliver a more intuitive experience, the new platform makes it easier for readers to discover, navigate and engage with the reporting, analysis and commentary that matters most to them. With a premium design across mobile and desktop, readers can better connect with National Post and Financial Post’s trusted journalism wherever and however they choose.
The new experience strengthens each publication’s ability to deliver on its editorial mission: National Post’s commitment to challenging the status quo through critical reporting and commentary, and Financial Post’s uniquely coast-to-coast view of the economy and the case for prosperity across Canada. At the same time, the platform’s adaptability allows Postmedia to continuously improve the reader experience while preserving each brand’s unique identity and editorial focus.
The launch also creates new opportunities for advertisers to connect with highly engaged audiences through two of Canada’s most trusted national news brands. The new platform’s enhanced audience insights strengthen advertising capabilities, helping advertisers reach readers more effectively and deliver impactful campaigns in a trusted, premium environment.
The launch builds on earlier rollouts at the Montreal Gazette, Regina Leader-Post, and Saskatoon StarPhoenix, as well as local and regional publications across Ontario, bringing the technology to 40 publications across Postmedia’s network. Early results for these launches show increased reader engagement and content consumption, with audiences spending more time exploring and connecting with Postmedia’s journalism on the new platform.
Additional publications across Postmedia’s network will continue to launch on the platform as the Company works to deliver greater value for readers and advertisers while creating a stronger foundation for the future of trusted Canadian journalism.
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia and logistics company, representing more than 110 brands across multiple print and digital platforms and operating a diversified distribution and delivery business. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. Our expertise in delivery and expanding distribution network powers Postmedia Parcel Services and Postmedia Distribution Solutions. For more information, visit www.postmedia.com, www.postmediasolutions.com, www.postmediaparcelservices.com, and www.postmediadistributionsolutions.com.
