VANCOUVER, British Columbia--(BUSINESS WIRE)-- lululemon athletica inc. (NASDAQ: LULU) today announced the appointment of Ben Hallam as Chief Brand Officer, effective November 9, 2026. Mr. Hallam will join the company's Senior Leadership Team and report to Chief Executive Officer Heidi O'Neill. He most recently served as Senior Vice President of Marketing at Four Seasons Hotels and Resorts.
The company also announced today the appointment of Emily Sunderland as Chief Strategy Officer, effective November 23, 2026. Ms. Sunderland will report to Chief Financial Officer Meghan Frank and joins lululemon from Boston Consulting Group.
This announcement marks further progress in building out lululemon’s leadership team under the new structure announced in October 2026, following the appointments of Maggie Gauger as President & Chief Product Officer and Joseph Godsey as Chief Operating Officer. Together, these leaders will help shape lululemon’s next chapter, with a focus on innovative and high-quality product, a distinctive brand and guest experience, and greater operational excellence.
"Ben brings an exceptional combination of creative vision, commercial discipline, and experience transforming iconic, premium brands at scale," said Ms. O'Neill. "He has led brand, marketing, and creative teams across markets, and has a deep understanding of culture and how to connect with consumers globally. His proven ability to translate brand strategy into distinctive and compelling guest experiences will be critical as we strengthen how our brand comes to life across every touchpoint. Ben will play a central role in building a stronger and more competitive lululemon."
With 20 years of global brand and marketing leadership experience, Mr. Hallam has worked across leading luxury hospitality, consumer technology, and global consumer brands. While at Four Seasons Hotels and Resorts, he helped evolve the brand’s global positioning, elevate guest experiences, and drive record brand engagement and commercial growth.
As Chief Brand Officer, Mr. Hallam will lead lululemon’s global brand marketing, brand creative, store experience, and community, including sports marketing, partnerships, and social impact. He will work closely with product, commercial, and regional leaders to create a more distinctive and consistent brand expression across every guest experience.
"lululemon is an extraordinary brand with a strong heritage of innovation and a meaningful connection with its community," said Mr. Hallam. "I'm excited to build on those strengths, bringing together compelling brand storytelling and premium, distinctive experiences that make lululemon even more relevant for guests around the world."
As announced in October, lululemon has also been conducting a search for a Chief Strategy Officer to support the development of the company’s go-forward strategy. Ms. Sunderland most recently served as Managing Director and Partner at Boston Consulting Group, bringing extensive experience advising global consumer businesses on enterprise growth strategy and transformation. With deep expertise across activewear, apparel, and specialty retail, she will play an important role in developing lululemon's long-term strategy, identifying future growth opportunities, and strengthening strategic planning.
Searches remain underway for a Chief Technology Officer and Chief Communications Officer, with appointments to be announced once finalized.
About lululemon athletica inc. lululemon athletica inc. (NASDAQ: LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.
Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. In many cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "outlook," "believes," "intends," "estimates," "predicts," "potential" or the negative of these terms or other comparable terminology. Forward-looking statements in this release include, but are not limited to, statements regarding the expected benefits of the company’s new leadership structure; the company’s strategic plans and initiatives; planned executive searches; and the company’s expectations regarding its competitive position, growth, and operational excellence. These forward-looking statements are based on the company’s current expectations and are subject to risks and uncertainties that could cause actual results or the timing of events to differ materially from those projected. Factors that could cause actual results or timing of events to differ include, among others: the company’s ability to attract, integrate and retain executive talent and to implement its new leadership structure; the timing and outcome of pending executive searches; the company’s ability to execute its strategic plans; and the other risks and uncertainties described in the company’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The company undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.
