LOS ANGELES--(BUSINESS WIRE)-- The Kingsland Shoe Project (KSP), creator of Fresh Flow™ Shoe Trees designed for the way people wear, store, and travel with shoes, today announced eight officially licensed NBA team editions in collaboration with NBALAB.
The new collection brings Fresh Flow’s modern approach to shoe care to fans of the Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, New York Knicks, Oklahoma City Thunder, Philadelphia 76ers, and the San Antonio Spurs. The brand also introduced four new colorways: Cloud White, Sky Blue, Walnut Brown, and Fairway Green.
According to the U.S. Bureau of Labor Statistics, Americans spend about $460 a year on footwear, making shoe care an important part of protecting that investment. Fresh Flow™ Shoe Trees reimagine the traditional shoe tree with a patented, lightweight, single-mold airframe made from ABS plastic, plus 11 air chambers engineered to help shoes maintain their shape while promoting airflow after wear, reducing moisture and bacterial growth. Now, Fresh Flow™ Shoe Trees bring this functionality to sports and sneaker culture with officially licensed, branded NBA team logos and colors, and new colorways for shoe lovers, business travelers, footwear enthusiasts, athletes, and families.
Shoe Care Finally Gets a Color Palette
Founded in 2022 by brothers Ryan and Garrett Jamison, The Kingsland Shoe Project has sold more than 300,000 pairs of Fresh Flow™ Shoe Trees and quickly built a following among sneaker lovers, business travelers, families, and weekend athletes. Ryan and Garrett, a former professional basketball player and collegiate volleyball player, respectively, helped turn the founders’ sports and media connections into an introduction to NBALAB, leading to officially licensed NBA team editions of Fresh Flow™ Shoe Trees. The partnership expands KSP’s modern approach to shoe care for basketball and sports fans, sneaker lovers, travelers, shoe lovers, families, and more.
“During my basketball career, I was constantly buying new shoes because they just wouldn’t hold up,” said Ryan Jamison, co-founder of The Kingsland Shoe Project. “That experience led my brother and me to rethink the traditional shoe tree we grew up with for the way people wear and care for their shoes today. Seeing Fresh Flows connect with shoe lovers has been incredibly rewarding, and now bringing it back into basketball through our NBA partnership is a full-circle moment for us.”
“NBALAB looks for unique products that give fans new ways to connect with the teams they love,” said Billi Kid, Co-Founder and Chief Creative Officer at NBALAB. “Fresh Flow™ Shoe Trees bring team identity to an everyday part of caring for footwear in a way that feels natural to basketball and sneaker culture.”
The NBA team editions and new Fresh Flow colors will be available through The Kingsland Shoe Project’s online store and select retail channels.
About The Kingsland Shoe Project
The Kingsland Shoe Project is a Los Angeles-based footwear care brand reimagining the traditional shoe tree for the way people wear, store, and travel with shoes today. Its flagship product, Fresh Flow™ Shoe Trees, feature a patented, size-specific airframe that supports a shoe’s natural shape while promoting airflow as it dries. The Kingsland Shoe Project also offers shoe care products and custom-branded Fresh Flows for companies, teams, clubs, and retailers. Learn more at TheKingslandShoeProject.com.
