TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the “Company” or “Cizzle Brands”), is pleased to announce that over 300 Sobeys locations are now carrying CWENCH Hydration™ in its ready-to-drink (“RTD”) format in its Blue Raspberry, Rainbow Swirl, Tropical Flow and Pink Lemon Flow flavours. As CWENCH continues to become part of more Canadians’ hydration routines, consistent availability in the grocery channel is proving to be a key driver of growth for repeat purchases. As of this writing, more than 3,300 locations across Canada, the United States, and Europe carry CWENCH Hydration™ including supermarkets, convenience stores, sports arenas, and fitness clubs.
In a press release dated July 16, 2025, Cizzle Brands announced the launch ofPink Lemon Flow, a new flavour of CWENCH Hydration™ developed with Coach Chippy, which will exclusively be carried in the grocery category by Sobeys Inc. banners including Sobeys, Longos, Safeway, Thrifty Foods, and Farm Boy. The introduction of additional CWENCH Hydration™ SKUs to the Sobeys chain further strengthens the brand’s presence in the network of Empire Company, which is the parent entity of Sobeys Inc., operating in all ten of Canada’s provinces with over 1,600 retail stores and more than 350 retail fuel locations. Prior to the recent launch of Pink Lemon Flow across Sobeys Inc. banner stores, CWENCH Hydration™ was already being carried in nearly half of all Farm Boy’s locations in Ontario (as announced in a March 27, 2025 press release).
The Voila grocery delivery service operated by Sobeys Inc. is also now carrying the full range of CWENCH Hydration™ flavours. First launched in June of 2020, Voila picks and delivers its orders from Customer Fulfillment Centres in Toronto, Montreal, and Calgary, which can help to enhance penetration of the CWENCH Hydration™ brand in some of Canada’s largest urban population centres.
Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, “Lockstep with the increased awareness of CWENCH Hydration™ across Canada, we’re building its presence in the grocery category. We’re highly selective of which retail partners we work with and focus on building solid relationships with them. This is why we’re excited to be working with Sobeys and its several well-known banners. Their footprint across Canada means that Canadians can find CWENCH just about anywhere they want it. There is plenty more to come from us as we strive to become the market leader in hydration and sports nutrition for athletes of all ages.”
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,300 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.
On behalf of the Board of Directors of the Company,
CIZZLE BRANDS CORPORATION
“John Celenza”
John Celenza, Founder, Chairman, and Chief Executive Officer
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